I’m A.C. and I wrote the ebook Whrt:The Traffic Lights Guide to the Male Mind. The research for the book took several months to complete and it all first started whilst I was talking with a group of female friends on the subject of men. I started to realise that a lot of what women thought was important to guys wasn’t actually the case, or at least it wasn’t the full story. That’s the main inspiration for this website. I spoke with a few male friends about the areas that they felt were most important in a relationship as well as the wealth of male contacts i had built up over the years both personally and professionally.

The time seemed right for a ebook and a website dedicated to the subject of what men really think and much of the content of the conversations I had with over 1000 guys informed the development of chapters in the ebook as well as the podcasts that you can watch and listen to on this website. Nothing you read or see on this site is preachy or prescriptive – just straight talking and entertaining about what he really thinks.

We hope you enjoy the site and please leave a comment.